How To Make A Great Trade Show Display

How to Make a Great Trade Show Display


Discover how to make the most out of your appearance at a trade show by crafting an effective, eye-catching, and on-brand trade show display.

A Good Trade Show Display Is One That Grabs People’s Attention.

While you can’t necessarily control where you’re placed at a trade show or convention, you can control your trade show display. Even if you don’t have the best placement in the convention hall or trade center, an unmissable trade show display can get people into your booth. An effective trade show display might incorporate large signs, bright colors, bold design elements, a variety of signage working in concert, and more.

Your Trade Show Display Needs To Be On Brand.

Your trade show display should be instantly evocative of your brand. Your display can say more than simply the text it shows. To achieve this, image continuity is key. You want your trade show display to look like the other signs and imaging you use. What fonts do you use for your slogan or on other signage? What colors do you employ? What style does you logo evoke? Good sign designers can make a trade show display for you that is consistent with your brand’s image by using the same or similar colors, fonts, and other design elements.

An Effective Trade Show Display Often Consists Of More Than Just One Sign.

The best trade show displays often utilize multiple visual components to create a cohesive effect. Banners are a popular choice because they’re lightweight and inexpensive. Retractable banner stands are especially useful. You can stand a banner on the floor, so you don’t have to try to find somewhere to hang it. You can also retract the banner into its own stand for easier portability and greater durability.

You can use large banners as horizontally oriented printed backdrops. These are especially great if you don’t have a room or other infrastructure to demarcate your trade show area. You can use large banners to section off your space and create an improvised booth. You can also apply vinyl lettering or graphics to walls around you to brand the space as your own.

Work With More Than Words Sign Solutions To Create A Wonderful Display For Your Trade Show.

More Than Words Sign Solutions can design and produce custom trade show displays. If you have an upcoming trade show the Dallas–Fort Worth Metroplex, we can craft an effective and on-brand display for you. Like all our signs, we make trade show displays right in our Haslet studio. To learn more about trade show displays, or our other products and services, please contact us via our website or give us a call at (817) 769-8453.


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